The Internet has its own red carpet, filled with entrepreneurs and self-made brands that have taken the industry by storm. No longer do you need television and radio to establish your presence in an industry. If you are technologically savvy and have the correct tools, you can become an Internet sensation seemingly overnight. Or at least that’s how some Internet “gurus” like to make it seem. Online reputation management is much more than creating and posting to your blog and social media accounts. It’s about identifying your audience, their needs and then catering to them excessively. Not to mention the SEO strategy your company uses should be on point.