If you’ve paid attention to any online marketing efforts, hopefully you haven’t noticed the keywords while you’ve read or watched something. That’s because the idea of using keywords is not to notice them. Even though YouTube is visual in nature, keywords are still key to helping you get more YouTube views.
YouTube Crash Course
You know what YouTube is, but do you know how to use YouTube for marketing? It’s a task that involves more than just posting a clever video. The right choice of words is still necessary for people to find your video. You’re not going to be very successful at YouTube marketing if nobody can find your video when they perform a search. As a general rule, if it takes somebody more than a minute to find your video, you’ve already lost them.
Use Relevant Keywords
It’s tempting to use keywords you think will get you the most views on YouTube, but such a strategy could backfire. Do you really want to tick off potential customers? You can still be creative with your keywords and honest about your content. Some ways to use keywords to your advantage with your YouTube marketing efforts include:
• Posing a question with a few keywords relevant to your video content. This services two purposes. It makes your video easier to find and questions tend to peak curiosity. Questions that claim to break a preconceived notion or myth, offer advice, or solve a common problem tend to attract the most attention.
• Choosing your tags carefully. Picking every category your video remotely fits in is counterproductive. Sure, it’ll get you more hits, but it will also annoy people searching for something else. Choose only tags relevant to your content. If your content changes, change your tags.
Use Keywords to Boost Daily Searches
YouTube ranks daily and weekly searches. Earning a coveted spot among the top of either the daily or weekly list can equal marketing success, assuming you have a quality video that engages your viewers. If you find that your keyword selections are no longer working, change them or use variations. The idea is to keep things fresh and appealing.
Give Your Video a Title
One of the most common mistakes in YouTube marketing is expecting a video to speak for itself. It doesn’t take that much extra effort to create a title page before your video starts. Your title should be short and descriptive with a few keywords relevant to your content. Don’t worry about throwing in your company or brand on the title page. Save that part of marketing for your content and the end page.
Understand How the Typical Searcher Thinks
Think about how you search for videos on YouTube. You don’t likely think like a marketing executive. Keep in mind that most people on YouTube aren’t there to look for something to buy. It’s usually for entertainment purposes. Some keywords that tend to be more successful on YouTube include:
• Well-known names (celebrities, athletes)
• Titles (movies, TV shows)
• Quotes (usually somebody famous or well-known)
• Objects in the video (car, sign, or anything that catches the eye immediately)
• Emotions (usually funny or sentimental)
Optimize Your Video Title
Keywords don’t make a title, but should be included in it to increase the number of views you get. To achieve this goal, there are some basic title rules related to YouTube marketing that should be followed:
• Don’t use puns or humor in your title. Everybody’s not going to be in on the joke and it’s awkward to work legitimate keywords into a title that’s not seriously about your content.
• If you “must” include your brand in the title, place it at the end. Keywords tend to be most effective towards the beginning of your title.
• Titles should be about 100 characters long. This includes the space between words.
• The description of your video should be as detailed as possible. On YouTube, it can be up to 5,000 characters or about 800 words when spaces are included.
Optimize Your Tags
You get 120 characters for your tags on YouTube, so you want to sprinkle some relevant keywords into your description as naturally as possible. Even on YouTube, obvious keyword stuffing is frowned upon. Tags should include:
• Location (usually just city or state)
• Topics (be specific to the video)
• Brand (you definitely want to include your brand here)