Whether you call it “ SEO Return on Investment,” or “Search Engine Optimization ROI,” or even “ SEO – ROI,” it all means the same thing. And, in this day of tight money management, many are finding this a perfect marketing solution. When determining the value of an online marketing campaign, a close look at the successful percentiles companies are reaching, using unique methods of how to market a product through SEO are bringing a smile to the face of even the most skeptical business owner.
SEO return on investment is no mystery to calculate or even to understand. You purchase an SEO service and then measure your increase in online sales against that cost. Exactly “why” search engine optimization works so well is easier to understand when compared to the past.
For example, years ago the success of a “brick & mortar” store often boiled down to the “physical location” and the number of people who passed by the store each day and noticed it. The more people or “traffic” passing by increased the chances of making a sale. Well, even with today’s technology things haven’t changed all that much.
Location, location, location… “Online!”
SEO is the internet equivalent to the old tradition of building, or buying, a store in a “high traffic location” to ensure a steady stream of customers. The more people who “walk by” the store, the more chances some will stop in and make a purchase. It’s the old real estate rule of “location is everything.”
Unfortunately, if your store is located on a dark corner in a deserted neighborhood… well, you will have few or no people walking by, and few or no customers stopping in to make a purchase. Before the internet you’d be stuck there fighting to survive in such an undesirable location.
But, SEO has changed the marketing fortune of all small businesses. Now it’s possible for any owner to easily place their business smack dab on the busiest street in town, through SEO . Whether you’re working on how to market your business online, or how to market a product online, SEO can put either in front of a steady stream of people who are searching for it and ready to buy.
Is it worth the investment?
The magic of SEO is that you can pick up and move your “website location” from the dark recesses of search engine obscurity, to smack dab at the top of the first page. And, the top of the first page of any search engine search (Google, Yahoo, Bing, etc.) is where all the customers are… and, where all the profits are!
Today, most SEO companies offer many different plans that can fit any budget when compared to the return this investment will produce. And most marketing guru’s will tell you that SEO is how to market a product online, or even your entire business.
So, no matter what you call it, SEO return on investment is designed to please. But, don’t make the mistake of trying this yourself. This is a job for the professionals who can keep up with all the changes and subtleties involved in an ever changing online market place. And no matter what your budget, SEO is one of the best methods of how to market a product in a way that will surely prove to be one of your most valued profits.