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October, 2016

A New Social Media Marketing Services Concept

By on October 31, 2016

When seeking for the best social media marketing service, you might want to ensure the best level expertise. Professionals are able to guide you through the latest concept that will allow you to touch the sky!

Social marketing consultants are becoming popular and relevant for both, entrepreneurs and existing businesses. Every individual looking to take maximum advantage of the online boom, should implement innovative strategies. Plus, every measure taken should go in accordance to the respective company.

What is all this about?

Social media stands for a variety of social networking platforms like Twitter, Facebook, LinkedIn and many more. They are able to connect millions of users within a specific location, relations, and interests online, thereby this creates an interactive community.

Social media Advantages

In case you didn’t know, benefits depend on every user. This is great to stay connected with friends and family members. Plus, it also brings professional advantages. A person with a Facebook account can say in touch with relatives whom they do not really see often. Individuals with Twitter accounts can easily broadcasts a wide array of personal activities, thoughts, etc.

An individual with a LinkedIn account has greater probabilities to land a grandiose career. This is a great networking site that allows companies and job recruiters to find what they are looking for. In addition, this is great to gain access to immense job listings. Companies can take maximum advantage of the previously mentioned platforms. This is great to follow up with consumers and answer questions. They can also broadcast plenty of events.

Available Solutions

There are many services available 24/7. Some marketing companies provide users with maintenance and setting up of Facebook, Twitter and/or LinkedIn accounts. They are even able to handle design templates, announcements, posts and comments. This can help you boost your online sales and brand awareness.

Following the best branding and advertising techniques is important. A qualified consultant is able to execute a variety of marketing strategies to help you promote your products and/or services. Luckily, the best consultants are quite flexible. You can opt for a tailored campaign that will surely bring great results. Remember that hiring reliable individuals is the smartest move ever. You will be able to reduce risks of investing online.

Draw a good marketing plan and walk towards internet success. Make sure you are familiar about details, ask about previous experience, and study a few packages and solutions. This will certainly allow you to select with ease.

Can You Sell Books With Social Media Marketing?

By on October 31, 2016

There are as many opinions when it comes to whether or not  social   media   marketing  is effective for an author to sell books as there are authors. Many will say, “Absolutely not!” While others will say, “I wouldn’t market a book without it.”

I am of the camp that wouldn’t  market  a book without including a very proactive  Social   Media   Marketing  aspect.

I would venture to say those who don’t have very good results with SMM have taken a somewhat haphazard approach to the process. Those who swear by SMM likely have an extremely systemized approach.

The key to SMM is no different than any marketing you do. There are some important things to determine before you begin. You have to know who they are and where they hang out. Answer these questions about your market.

  • Who is your reader?
  • What networks do they belong to and actively participate in?
  • What forums do they participate in?
  • What blogs do the read?

The fact is, the more you can pinpoint who and where your reader is, the more likely you will successfully sell books. Simple as this.

With traditional marketing book signings were common. Not necessarily successful, but a “must do” for some authors.

One of the reasons traditional book signings were often not successful had to do with not holding them in an extremely targeted location.

Imagine this.

You wrote a book on Finding the Best Fishing Holes In The United States.

Wouldn’t it make sense to do a book signing in a sporting goods store rather than a traditional book store? Actually it would, but many authors have never made the connection.

Back to  Social   Media   Marketing . In order for this way of marketing to work you have to go where the reader is. For example, if you wrote a book on photography your best bet is to find forums, blogs and social networks where photo buffs hang out.

The more focused you are the more likely you will find a great deal of success with  Social   Media   Marketing .

Social Media Marketing – Successful Promotional Strategy for Auto Dealerships

By on October 31, 2016

A survey conducted by Wildfire Interactive in November 2011 revealed that 97% of the marketers (who participated in the survey) found that social media provides value and benefits to their businesses. These statistics state that social media is the rapidly growing and successful marketing platform for businesses. In this article, we will know how this marketing strategy helps in the growth of auto dealership businesses.

Popular social media tools

Social media is the latest buzz on the Internet. Popular social networking sites like Orkut, Facebook, Twitter, Google+, YouTube, LinkedIn, Flickr, Blogger, etc., have created a new opportunity in Internet marketing. As majority of the Internet users are hooked on to these social networking sites, these sites are becoming the latest target for the businesses to promote their businesses.

Gives great exposure

Social media is one of the best platforms to increase your auto business’ visibility and brand awareness. Create a social profile and offer the visitors useful information about your products and services. Social media also has great potential to get customer referrals, which for sure is a smart way to expand your business.

Wider reach and generate leads

Social sites are more than advertising tools that only develop awareness of your brand; they are highly helpful in gaining new customers, retaining the existing ones and reaching the customers faster. Having a huge customer base from all across the globe, these sites enable a wider as well as targeted reach for your business. Standard business profiles and informative updates help in engaging the audience, hence creating high chance to generate leads.

Platform to interact with audience

Social media enables two-way communication. It allows the business owners to get instant feedback from their customers on their services, new launches, offers, etc. By answering the customers’ queries and concerns in a timely manner, they can offer good customer service. Also, most of the customers prefer to post their criticisms directly on the profiles. Further, when a customer complaints/posts negative comments, you can respond immediately and rectify your faults and when your customer gives a positive feedback, thank him. This kind of active and direct communication brings you close to the customer.

Update with new models, services and offers

An auto dealer can tweet or post or create regular updates on new models, promotions, services, coupons, contests, events and offers. Updates spread faster in these sites due to the active sharing and follows of the people, hence don’t keep your profile static, keep updating. Some business owners even create their own apps which will allow the best deals and latest offers to be posted right on the home pages of the customers, without having them to search through the net or having the need to leave their profile page.

Builds reputation of your dealership

By having a profile in the social networking sites, an auto dealer can develop his reputation and business contacts. These sites are the places where people love to express their opinions; hence, these sites not only help in building goodwill, but also help in spreading it. As the name goes, these social media sites enable socializing. Socializing enhances the confidence of the customers in your business, and creates long lasting customer relationships.

Inexpensive marketing strategy

Of the various online marketing strategies, social media marketing is inexpensive. The cost of generating social media apps that are the effective means to promote your business is less. In contrast to the traditional marketing techniques like trade shows, company events, etc., which require huge resources to implement, the social media tools are user-friendly, inexpensive and generate high ROI in a least possible time. The results of the social media ad campaigns can be easily tracked and quantified; hence, facilitating immediate improvements in marketing strategy.

An effective social media marketing strategy, designed as per the business’s goals and objectives will prove to be a successful promotional strategy by increasing site traffic, customer acquisitions, customer retentions and sales.

Profiting From Pinterest – Social Media Marketing

By on October 31, 2016

Last year my lovely wife showed me a brand new social media site that she loved. That site was Pinterest. The reason she loved it was that it hadn’t been overrun by capitalist pigs like myself. It was pure. Purity in an advertising rich space like the internet doesn’t last long. While paid advertising is a while off, there are ways to make your website profitable driving traffic from Pinterest.

Profiting from Pinterest boils down to click throughs. The more people connect with the content you post, the more they will click through to your website. You’re going to need to create some content and you’re going to need to create a following.

Create a following! Creating a following is easy. The more you pin, the higher quality the content is that you pin, the more people will follow you. Follow twitter strategies, interact with people who have a high number of followers, repin stuff that they pin and you’ll gain their followers.

Building the trust of your following is important. Remember, it’s easy for people to follow you and it’s just as easy for people to unfollow you. The second they feel you post too much or that you are too ‘spammy’, their gone.

Link to the images on your website. Create custom graphics on your site that are engaging for your target audience. Tell people on your website to follow you on pinterest and link to your board.

Creating original content is important. If you want people to pin what you have on your website, be original. Create cool ‘how to’ style graphics that give the audience some helpful tips. Use graphs that show which products are most popular, best value, or even show which features a product has.

Link to banners that have promotional language or text. Use traditional advertisement placements to generate interests in a click through to your website. Be warned… too many of this type of pin and people will unfollow you. I would recommend that 1 out of every 5-6 pins be a promotional banner – no more frequently than that.

Find emotional graphics that will help your audience connect with your product. Even if they aren’t on your site, you can pin them and use them as fodder for your boards. This will help people connect with your product before they click on one of your banner style pins.

Pinterst is especially popular with a younger female audience. Find ways to connect with them even if they aren’t your primary demographic.

Some day we’ll get to pay for placement in Pinterest and we’ll all love the technology that allows us to target users based on things they’ve shown interest in… until then, get creating a following and some original content.

5 Tools To Test The Effectiveness Of Your Social Media Marketing

By on October 31, 2016

As an entrepreneur you know the importance of social media and that your business needs to have a social media marketing plan. But how do you know if your plan is working for you or not? And how do you keep track of what your competitors are doing?

Just like deciding on which social networks are best for your business, you need to monitor the results from your social media marketing. Here are 5 tools that you can use to check if your social media marketing is working.

Google Analytics

When you insert the Google Analytics code onto your website, you can see which social networks are sending you traffic. You can see how long visitors spend on your website and what pages they visit. Google Analytics, which is an excellent free tool, provides a whole range of information that tells you how effective your marketing campaign is and where it needs to be improved.

SocialBakers.com

This site helps you to monitor your own brand and your competitors across a number of networks. A free account lets you keep track of Facebook, Twitter, Google+ and YouTube data based on country or industry. The real advantage to online business owners is the potential to monitor your performance next to others in your industry. This information provides a useful indicator on what’s working for your competitors which you can then use yourself to engage with your audience.

Agorapulse.com

This site provides easy to use data on your brand performance including details of your Facebook interactions and more. Although it only works with Facebook and Twitter, its Facebook opt-in tools make it possible for you to market to your potential customers via email. This really helps to assess your social media marketing effectiveness, as it can be a big step from social engagement to email sign ups.

CircleCount.com

CircleCount is great for understanding Google+. The aim on Google+ is to get more followers. The more followers, the more affect you have on Google’s search results. This tool can determine the demographics of your followers to help you see if you’re reaching your target audience or not.

Mention.com

Mention allows you to keep track of your brand’s online footprint and find discussions about your business. It is more suited to larger organisations and it’s excellent for sharing notifications and delegating mentions about your brand to different members of your social media marketing team.

3 Reasons Why Small Business Owners Should Adopt Social Media Marketing

By on October 31, 2016

 Social   media  and  social   media   marketing  seem to be the buzzwords since the past couple of years. We hear a lot about ways that companies can use to tap  social   media  communities and the strategies involve in building a following on  social   media  platforms. In this article, I will try my best to help you as a small business owner on why you should adopt  social   media   marketing .

Reason #1 Huge Audience on  Social   Media  Platforms

If you don’t know about it yet, Facebook, the largest social networking site on the Internet, is growing by 600,000 users per day, yes, per DAY! Twitter, the microblogging platform turned social interaction site, grew by 600% in just 2008 alone and currently house 6 million registered members. Imagine just 1% of the users of these platforms talking about your small business.

Also, these sites allow you to choose your target audience as they compartmentalize their users using interest groups and conversation topics so that you can narrow down your marketing efforts. Users of a social networking site are very participative and if integrated properly, your message can spread from users to users rapidly and the results might even outshine the effect of an expensive TV advertising campaign which is now being seen as an interruption for most.

Reason #2 Low Cost Marketing and PR for Your Small Business

TV ads and full page ads are not as effective for big corporations as they used to but still, marketing executives are paying for it. As for small business owners, people nowadays skip newspaper classifieds and don’t pay attention to Yellow Pages anymore so stop spending thousands in advertising budget on these mediums. Today, people are so busy and bored with advertising as well as marketing messages that they develop a ‘disease’ called advertisement blind.

Instead, you should get onto  social   media  communities and start interacting with your target  market . Apart from doing so, you should spend time brainstorming for content ideas that are potentially viral in order to get people talking about you. Give away free helpful content on the Internet to position yourself as an expert. Trust will slowly build up as you become an active participant on  social   media  platforms. All these do not require a huge amount of money.

Reason #3 Crowdsourcing and Understanding the Market

Unlike Fortune 500 companies, small business owners always face difficulties in carrying out an effective market research due to the limitations in their budget. With  social   media , small business owners can learn about reactions of the  market  towards new product announcements by companies within the same industry. All they need to do is to browse through conversations on  social   media  platforms!

Apart from that, they can also utilize the platforms to gather ideas and suggestions on how they should improve their current line of products and services. Often times, people don’t tell companies what they are expecting via a contact form or an email because it is troublesome to get to the company site, find out where the contact form is and fill out a form with multiple fields. A tweet with 140 characters of less via Twitter will be much easier.

Is Social Media Marketing Relevant to Design and Architecture Companies?

By on October 31, 2016

You may have noticed that there’s been a bit of an explosion around the subject of social media of late. Companies are clambering around trying to work out how to harness the power of this relatively new marketing phenomenon, and it seems this has spread to the design and architecture world. I’m regularly asked for advice from design and architecture companies about whether they should add social media to the marketing mix and, if so, how they should go about it.

The first answer I give is, yes. The marketing function is undergoing an evolution, the social media express has roared into town and design and architecture companies that don’t get onboard now risk being left behind. There are conversations happening all around us online that design and architecture companies could be involved in. Conversations that include clients and potential clients and if you don’t get involved, your competitors will. This goes for pretty much any type of business as more and more are joining in, daily.

But getting involved in social media is not straightforward. It takes a lot more than simply adding a profile to Facebook, Twitter, LinkedIn et al. As with all things marketing, it needs a strategy. But before I get into that, let’s start with a gentle introduction to the wonderful world of social media.

Social media is an online tool that builds communities of people with shared interests who are interested in networking with each other. The focus here is on networking and conversation, which is the underlying premise. It’s a bit like ‘offline’ networking at events, but without having to leave your home/office and with a little less alcohol. It allows you to connect with people that can benefit you or your company, which is useful for anyone wanting to hook up with potential clients, peers, journalists, industry guru’s and anyone else that could be useful.

The key uses of social media for marketing purposes are:

Brand awareness Brand reputation management New business generation News distribution and PR Research (through online polls) Customer support Specific product/service launch campaigns Connecting with affiliate companies Improving SEO

Not bad for an activity that needs little investment other than time.

There is a raft of social media sites available to us, from blogs to microblogs to networking to bookmarking. It’s easy to get lost in the quagmire, so here’s a brief description of each:

Blogs : a blog is a company’s communication tool that allows two way interaction with its readers. They are different to standard ‘brochure’ website as they ‘talk with’ rather than ‘talk at’ the viewer. The blog shouldn’t be used for ‘selling’, instead it should contain advice and opinion that the reader will find useful and which will make them want to subscribe for updates (and thus extend the interaction further). It might even make them want to get in touch. Wouldn’t that be nice?

Microblogs : Twitter is the most talked about, and the most useful, microblog. In contrast to a blogs longer posts, Twitter contains 140 character ‘statements’. It is a powerful networking tool that allows you to interact with people in a much faster environment. It has a global reach that breaks down the barriers of communication and allows networking in real time on a very large scale. Tweeters share information, give advice, debate real time issues and generally chat.

Social networking sites : these include Facebook, LinkedIn, MySpace, Plaxo, Xing etc, and this list is growing. So for now I’m going to stick with the main two I find useful: LinkedIn and Facebook. Xing can be useful for architects, however this isn’t being used to a great extent in the UK so far (that could change in the future so it’s worth keeping an eye on). Networking sites allow you to connect and network with others in your field. The group discussions and forums are particularly useful here and should play a major role in their use.

Social bookmarking sites : this includes sites like Digg and Stumbleupon. They allow us to bookmark a web page we like or find interesting and ‘save’ it to these sites. They also have a voting system that allows viewers to vote on pages they like. The aim here is to get your blog post or web page voted on and then, in turn, encourage others to view it.

Social media strategy

There are definite rules of engagement when it comes to social media. As I mentioned earlier, it’s all about networking and conversation. But before getting into any conversation, get your strategy sorted:

1. What are your objectives for using social media? Are you looking to increase brand exposure? Are you looking for new business leads? Do you need to improve your brand reputation? Are you launching a specific product or service? Are you looking to recruit staff? The objective/s need to be clear from the outset as these will drive your messages.

2. Who do you want to reach? Write down a list of the types of people or companies you want to interact with and be clear what messages you want to get across to them. But remember! Social media is all about two way interaction so you can’t fully control any conversation. However, having a clear idea of what you want to communicate at the start will be useful to your strategy.

3. Who should be responsible for running social media activity? Should there be a team or can one person take responsibility? Take heed here, not all conversation on social media is positive so you will need someone equipped to deal with any negative comments on behalf of your company.

4. Next you need to identify the right platforms for you. The model I have been using and am recommending to clients is an integration of the following: company blog, Twitter, LinkedIn and Facebook with, of course, links back to the main website and YouTube and Flickr as necessary. As with other marketing activities, they ALL need to be integrated for optimum results. There are tools that allow you to link these platforms to save on time, for example Twitter updates can now appear on your Facebook profile through Tweetdeck, WordPress blogs can be embedded into LinkedIn profiles, Twitter updates can appear on blogs etc.

5. Agree the wording of profile names before setting them up. For example, on Twitter do you want all profiles for your company to be prefixed with the company name then the employee or just the employee or do you want to have one company profile name that can be used by all or just your name? Clearly this has branding implications so it’s important to get this clear at the outset. I do prefer real names for Twitter profiles as it feels like you’re talking to a real person, rather than a member of a company. Once this is done, set up all profiles with clear bio’s and apply the branding to backgrounds where possible. If you don’t already have a blog, it would be a good idea to get this set up now. This needn’t be costly or time consuming. WordPress provides a very good system which is free. So get blogging with relevant, useful posts.

6. Now you need to find the people you want to network with. Get together a list of those you want to reach, search for them and connect. Once you’ve connected don’t make the mistake of diving into conversation before you get a feel for how they do things. Listen to what they talk about for a while and if you have something relevant to add to a discussion, add it. But remember, don’t sell! What you want to do here is build the relationship. So be relevant and give them sound advice. They’ll soon be nattering away with you and may even want to take it offline for a coffee at some point. How very yesteryear.

7. Next ensure all platforms are integrated as I mentioned earlier. Make the most of all available tools to streamline your social media activities.

8. Finally, timing. Social media can be very addictive so it’s worth scheduling the time you feel is appropriate to spend on these activities. There is a plethora of tools on Twitter that help cut down on the time you need to spend online. For example you can schedule your tweets to be sent out during the day so that you can get on with something else. But remember, don’t do too much of this as the conversation will be one sided which is against what you’re trying to do here.

Here are a few examples of companies that are making the most of social media:

Architects Journal, Architectural Review, Arup, Barefoot & Gilles, BDI, Blueprint, Brand Republic, Building Design, DBA, Design Council, Design Museum, Drivers Jonas, Ford Frog HOK I-am Associates Innocent Interbrand Landor Leo Burnett Loft Marketing Nokia Ogilvy RIBA Saatchi & Saatchi Design Shed Starbucks TBWA Williams Murray Ham WPP

So that’s it in a nutshell. If you still don’t think social media is for you. Think again. Those who don’t get involved now could miss out on an important development in marketing strategy.

4 Key Considerations For Every Social Media Marketing Campaign

By on October 31, 2016

Throughout my career, I have developed and outlined numerous internal company process, policy and strategy documents. With experience and practice, it became evident that a process will not withstand time and change if it’s not scalable and replicable. The same principles hold true for a Social Media Marketing Strategy; it must be a process that can adapt to growth over time and change.

New social media channels are popping up left and right, especially for niche social networking communities and geo-targeted business networks. In order to reach new prospects, you’ll need to continuously expand your reach across the appropriate new networks. With each expansion, whether you are launching your initial social media marketing campaign or launching into a new social network or space, there are four key considerations. This article does not address the details for your social media game plan to include your business strategy, goals and actions required to make it happen, but rather offers a repeatable approach that can be applied throughout the life cycle of your campaign.

1. Start Small

If you are just venturing into the social media world for your business or deciding it’s time to get serious with your social media involvement to truly take advantage of this incredible marketing opportunity, take a step back, focus and start small. It is easy to get caught up in the possibilities of social media marketing and quickly jump into too many areas at once. This will not only be overwhelming, but will water down your campaign. Do a little research or hire a specialist who can advise you to pick two or three social networks that are most applicable to your business. Setup your profiles, identify your target audience, and start to build your presence in those select networks ensuring you stay aligned with your business strategy.

2. Get Comfortable

Developing comfort and familiarity with social media forums and technologies is very important, especially if you are new to the social media space. You need to be comfortable with not only how to use the technology, but in engaging with your target audience. Your interactions should be natural and personable. A key benefit of social networks is the ability to talk “with” your audience and not “at” your audience. You are sharing ideas and providing value to your prospects and to leaders in your industry. There are countless ways to connect with your audience based on your business and area of expertise. A little trial and error is fine. Test the water, try different approaches and be sure to track and measure the outcomes so you can determine what works best.

3. Establish A Routine

This can be a difficult area for many businesses. Yes, it takes some discipline but once you establish a routine that works for you, you will have consistency which is essential to social networking. If you only post an update on Twitter once a week, an article on your Facebook page now and then and respond to a discussion on your niche social network once a month, you’re not gaining visibility. The more you contribute, the more visible you are. Staying active and providing value will lead to return on influence or brand recognition which in turn will lead to return on investment. What routine works best will be different for each business and will depend on whether you are running the campaign alone or with help from colleagues or a social media specialist.

For some, it’s best to group social networking activities together at one time during the day in order to focus on other tasks through the remainder of the day. For others, building in small amounts of time throughout the day to focus on a specific social network is easier. There are some great tools to schedule your posts in advance across multiple networks such as Hootsuite (my personal favorite) and Tweetdeck. This can save you time and help you maintain that consistent level of interaction. Not all updates and post should be pre-scheduled but incorporating some that are scheduled is a good practice and also a great way to utilize the services of a specialist. By delegating some social media marketing activities you will have more time to personally interact with your target audience replying to comments and responding to discussions on a routine basis.

4. Expand

Once you have fine-tuned this process for two or three social networks, you can expand into new networks but first, do your research. You need to determine the best social networks or social media space where your business should have a presence. Maybe this time you want to reach out to niche communities. Perhaps it’s time to venture into video marketing, a truly exciting space in internet marketing with such possibility for going viral if you do it right. You may be ready to start your own social network. There are readily available tools to make this happen. Decide what social networks should be next on your list and begin the process to build upon your existing strategy starting back at number one.

Whatever direction you take your campaign, by remaining within the framework of these four considerations while you build out your strategy, you will maintain control and consistency which are key to the success of every social media marketing strategy.

Copyright ©2010 – Effective Virtual Assistance. All rights reserved.

Pinterest and Social Media Marketing

By on October 31, 2016

Pinterest is becoming one of the most popular social media marketing sites. Currently it boasts over 5 million users and its popularity is growing daily. And no wonder – the inter-connectivity with Facebook and Twitter gives it substantial exposure and increases the ease in which you can follow another’s boards and they can follow yours.

What is Pinterest?

Pinterest is a pinboard-style social website that allows you to manage theme-based collections. Users can browse another’s pinboards and “re-pin” photos to their own boards. As Pinterest becomes more popular so does its business opportunity as a promising marketing platform. Many large retail companies use Pinterest as a tool for online referrals that link users with similar interests to a company.

How Does Pinterest Work?

A pin-it interface is installed to your browser. When you see something you like, you can pin it directly to one of your boards. You can opt to follow another’s board and, friends and business associates can likewise follow your boards.

Tagging also works for Pinterest. Others can leave comments, making your page a more popular and busy one. Repinning is effective in directing traffic to your webpage.

The use of Pinterest social media marketing is an excellent strategy to obtain more traffic. As of January 2012 more clients visited webpages from Pinterest than the mixed traffic from LinkedIn, Google Plus, Youtube, and others.

Some things you need to know for online marketing.

Pinterest is physically attractive. Unlike other social sites, it focuses more on appearance. If you have nothing on your page that is attractive, you should rethink your strategy. Choose visually enticing photos and texts to pin.

Limiting your pins to your offers is not a good idea. Images from different genres provide variety and interest to your boards.

Likes and comments can work wonders. Be generous in noting good things that other users have published and try to mention them. Compliments are a good start in establishing rapport and business relationships.

Links posted on Pinterest can be followed. Google does follow links so use appropriate keywords when creating a pin.

The use of info-graphics is excellent. Info-graphics are favored among pinners. If you are good in creating memes, start posting them on your page so that others will see them, and who knows, it can be viral.

To wrap it us, Pinterest is still a fairly new site and general rules and guidelines are still evolving. It’s best to follow good general guidelines applicable to any social site. Pinterest is a format designed to share pins, but occasionally someone might ask you to remove a pin because of a copyright issue. Pins found outside of Pinterest can be shared via Facebook and Twitter. Also images can be embedded on a blog using the embed tool Pinterest provides. This ensures the credits and source of the pin stays intact.

Why People Like To Buy Brand Name Products

By on October 31, 2016

In today’s economy, saving money whenever possible is a must. However, if one were to set two products of the same type side by side, one a brand name product and the other a generic, and ask people which they would buy, most would choose the higher priced name product. Here, we shall look at why people like to buy name products.

Perception has a great deal to do with people choosing brand names over generic items. Most people believe that the brand name item is of higher quality than a cheaper generic version. In many cases, this is true, as the generic items are actually the seconds that the manufacturer refused to put their name on. However, this is not always the case.

Familiarity is another major reason for people preferring to buy brand name products. Companies spend a fortune on advertising, customer research, and promotion of their products so that their brand becomes a household name. Generic products are not advertised and are generally not packaged as brightly and expensively. People tend to buy products with which they have some level of familiarity.

Past experience is a major reason for the preference of brand name products. If a person has used a product in the past and gotten good service from it with a positive experience, the odds are that the person will buy that brand again when the need for that product arises. People develop a certain level of trust for brands that they have good experiences with and will almost always continue to buy that brand.

Certain branded products carry a certain amount of prestige. A person will sometimes buy a brand name item simply because he can then say he owns something with that brand. Designer clothing lines are a good example of this prestige branding.



Source by Jennifer MacNeil