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December, 2016

The Importance of Using Marketing Strategies

By on December 31, 2016

Whether you are in a small, medium or large business, you’d do well with a marketing strategy. Companies that want to excel in today’s competitive economy require not just any marketing strategy but the best they can find, whether in-house, customized or out-sourced.

There are many types of strategies to promote your company products or services. There are simple or sophisticated strategies which have been proven, and can be easily applied to most organizations.

Campaigns are different from strategies; a marketing strategy is an approach to market or promote the business products or services to confirm transactions that will keep the company viable. It can also be called a plan which is used to give the company an added advantage or project a more attractive image to its intended buyers of its products or services.

Purpose of Marketing Strategy

A strategy must bring in the sales when implemented; otherwise, it is a failed strategy. Time, effort and money are wasted which are considered losses to the company. Different strategies are employed not only for the different products and services of the company, but also target at different market segment or users. Hence, it is important to identify what the focus of your strategy is.

Marketing strategies Media

Some marketing strategies include print campaigns like advertisements in the newspaper or billboards. These are meant to instill awareness of the company’s products and services to a larger audience. Nowadays, the Internet provides a most conducive platform as part of the company’s strategies. Some companies may choose the television or radio media to execute their strategies if they are focusing on certain types of audience for their goods and services. For example, companies which manufacture household products may choose to market their products through the television medium as a commercial which targets housewives.

Factors involved in Marketing Strategies

Whichever strategy you may choose for your company’s products or services, you will need to consider the item to be promoted, the targeted audience or buyer, the duration of the strategy, the budget and the expected results. At times the company may be able to use a strategy for several of its products and services while at other times, not.

There must be a specific audience identified to that chosen item to be promoted so that, that specific category of buyers will be tuned in on the promotion. A marketing strategy cannot go on and on as the target audience may feel bored with it or develop negative feelings or opinions about the company’s status.

There must be a budget to work on a specific strategy for a specific product or service identified for promotion as there may be other products and services which will demand the same attention and priority for good sales. A specific budget is also necessary to ensure that the strategy does not exceed the expected expenses to promote the identified product as the bottom line is to recoup these expenses and more.

Hence, the most important aspect of a marketing strategy is the expected results. The strategy employed should bring in more revenue to the company which covers the expenses expended on that particular product or service.

Is a High Google Page Rank Necessary?

By on December 31, 2016

Google’s Page Rank is the method by which Google evaluates the popularity or worth of your site. While the algorithm which is utilized to give your website a Page Rank is quite complicated, the fundamental premise is simple: the greater the number of backlinks which you have generating from high ranking sites, the greater your resulting Page Rank. And the higher the value of your PR, the greater Google values your website. In addition, you should realize that Google evaluates the worth of sites which link to your site and not simply the number of backlinks emanating from it. That is, should site A have fifty backlinks which are coming from sites which are all rated PR6, it will receive a greater PR than site B, with fifty backlinks that are from PR1 rated sites.

Sadly, obtaining numerous high quality backlinks takes quite a bit of effort, a lot of time and very honestly, is extremely troublesome. For anyone who has access to discretionary cash, the alternative which follows may be more interesting for you. Should you contact a webmaster whose site has a high ranking and is positioned in a like niche, it is possible that he will link to your site for some financial remuneration. The cost of this fee may run from $20 a link to several thousands of dollars a link, determined by the value of the Page Rank which they have.

Should you be able to dedicate $3,000 per year, or $250 per month, to high quality, one-way links to your site, you will generate a high Page Rank for your site very quickly, and avoid all the effort. It is not possible and you should not aspire to set up hundreds of backlinks pointing to your site in a single day. Take the time to systematically and slowly work on it a little at a time and the results will materialize. Do not figure on accomplishing this quickly or it is possible that Google will assess penalties on your site. Concentrate on genuine quantity and quality rather than hurrying through it. Make use of your time wisely by generating backlinks on a daily basis.

There are numerous sites listed on Google’s first page which benefit from extremely high traffic for seriously competitive keywords and which have a Page Rank of 1. While the Page Rank is a means of calculating the popularity of your website or how valuable Google ranks it, it ought not to be viewed as the only method of assessing the success of your website. It is possible to land on Google’s first page with a very low Page Rank, so concentrate mainly on your backlinks and the traffic as a more realistic indication of your success.

Million Dollar Time Saving Shortcuts

By on December 31, 2016

Sometimes it is all too easy to get bogged down by the slowness of your computer, tasks that you only need do for 10 minutes stretching out into 60 minutes and beyond (like answering emails for your online business), but there are some short cuts and hints that can make these tasks almost become seamless.

(1) Create delicious bookmark account (I learned this one from Rich Schefren), that loads up as your home page. On it you place links to the normal places that you visit on the net, a day to day list of tasks that you have planned for the next week and links to any resources that you might need. You can just point and click, rather than type or find URLs you might need for that day’s work. Plus you can save and bookmark places that you need to remember, and then tag them with a category so that you can find them quickly. This can actually save up to 30 minutes a day!

(2) When answering emails, do you often find that you are typing out the same thing over and over? Well a way to get around this is to create and save email signatures or templates for each of the replies that you find yourself typing in over and over again. I have dozens of entire e-mail signatures that I use on a normal basis.

(3) Speaking of e-mail let me show you a sure-fire way to eliminate SPAM and automatically filter all of your e-mails. I recommend Gmail, and for everyone having 3 different e-mail addresses.

a. Private e-mail address used for family and close friends

b. Business e-mail address used for everything related to your business

c. Public e-mail address for opt-ins, purchases and everything else

I have folders, rules and alerts set up with my Gmail and outlook as well, but the most important thing that I do when I want a break or a vacation is to not look at any e-mail at all take a break, you’ll be glad you did. You can take care of it when you get back.

(4) If anyone knows me, they know I am a huge Mac fan, and I love my iPhone for a lot of reasons. I can look up directions, take pictures, and if you use Jott you can save any thoughts, ideas, or to-do’s that you remember on the go, you can record them. And if you don’t like typing or texting on your phone, you can even use Jott to dictate an email on your iPhone.

(5) On the same kind of theme as Jott, you can use Dragon Naturally Speaking to dictate letters or articles straight to Word. The latest version even allows you to dictate URLS, so you don’t have to type them in. You can speak 140 words per minute (probably twice as fast as I can type), so it can be a great time saver.

(6) Alt-Tab, Control-V, Control-C—if you recognize these shortcuts, you know what I’m talking about shortcuts! Most software and programs that we use regularly, like Microsoft Word, or something a little more complex have a lot of short cuts. I would advise you to learn them, because they really can increase your productivity and reduce the need for numerous mouse clicks. I even have a wireless keyboard where I can create my own shortcuts for the programs and actions I do most often.

(7) Let me ask you a question. How many minutes a day do you search for passwords, or try to remember passwords for something? It can be up to 30 minutes a day. I know I’ve been guilty of it, but Roboform remembers your passwords, so you don’t have to and enters them in automatically when you visit a page that needs a password. It is also great if you fill in a lot of forms online too. I can’t tell you how much time this small application saves me online no more forgetting and losing passwords any more for me.

(8) The speed of an internet connection can be a strain for us all. If you are experiencing your browser taking forever to load up, whether it is a normal web page or laden with videos, than I’d recommend an Ethernet internet connection, instead of a wireless one. This one change will make web pages load faster and save you lots of time throughout the day.

(9) And I saved the best for last Firefox. I love Firefox because I can use so many add-ons and themes it truly makes a personalized browsing experience with all the tools you need in one place. Plus, I have seen that browsing is faster and doesn’t crash all the time like internet explorer.

These of course, are only a handful of shortcuts off the top of my head. I would recommend looking for more and incorporating them into your daily tasks as you lay the groundwork for your seven figure internet business. There is nothing more satisfying than a really productive day.

Dominate Your Local Market Through Google Places

By on December 31, 2016

As at the year 2008, Google and other search engines started the incorporation of search results of local businesses with the main search engine results page each time certain keywords or sentences are entered into the search engine, especially those keywords that have a kind of local essence attached to them, an example is “Illinois Builders”.

Even presently, even though one does not include the name of a city in his or her search, Google shows a list of local businesses. In other cases, when the engine detects a kind of local link to the search conducted, Google may prompt the person that is querying the search engine to specify if he or she needs local results.

Most times, the search results for local business may appear in cluster of three to ten listings, often times they appear along with a map that shows the exact location of the business. This has turned out to be of great benefit to those interested in mobile marketing strategies and local marketing strategies as well.

The fact that most search results of local businesses appear sometimes at the top of a particular displayed page has the potential to boost the presence of one’s business presence online, even more than the business owner’s website could do.

Due to the fact that Google creates Places Pages for businesses by making use of information gotten form various business sources from the web. Should one’s business have Yellow Pages listing, then your business already has a Places Page composed for it.

Presently, Google has not less than 50 million pages globally but only about 4 million out of it has been claimed by various businesses. This goes a long way to show that there is less competition on Google Places unlike the search engine result pages.

All these said, one can conveniently dominate his or her local market by getting a listing in Google Places.

Starting an Internet Business is not for Everyone

By on December 31, 2016

Creating and building your home internet business does not need to be a daunting task. Knowing how to start an internet business will pretty much be the most important thing you would want to know. Starting on the wrong foot could discourage or demotivate you into building your home internet business.

First things first – “an internet business is not for everyone”. Find out why . . .

First – to start an internet business entails making sacrifices. Do you have the desire and persistence to succeed? Do you really want to make a living online or are you simply hanging around the net?

My marketing mentor advised us to look at the end goal. And the end goal of course is enjoying the freedom and independence of working from home. So the question would be – Are you willing to take the necessary sacrifices to achieve your end goal?

Second – you will need physical and emotional space to make your home internet business successful. Do you have the support of the people around you, if you’re alone – can you motivate yourself enough to do the things you have to do on the internet.

Starting an internet business requires attributes similar to being an entrepreneur.

Third – you need to know where you are going and how to get there (your roadmap and tools and resources). Where are you going? – don’t jump at any and every opportunity, tool or resource that comes along – follow your roadmap.

These three preliminary simple but important elements may spell the difference between success or failure to start an internet business. Obvious as it may seem, it is often overlooked. Check if you have enough fuel before going on a trip.

Copyright 2005 Mike Casals

Getting Your Subscriber to Communicate With You

By on December 31, 2016

The first thing you do with your email campaign is to send out content and credibility emails. Once someone has read all of these emails, and they get to day 7 or 10, or it could be day 14, send them an email that gets them to communicate with you (if they haven’t already). If you already have people who are contacting you and asking about coaching, you could just take them off of your list and get them on the phone. I will explain how to do this in just a moment.

For those who have not come to the point to where they’re emailing you and asking about coaching, send them an email that gets them to respond to you. All you’re trying to do right now is get a conversation going, regardless of what it is at this point.

My favorite email for this is: “I need your help;” then you tell them that you’re creating new coaching and you need their input. Truth is, you’re always creating a new coaching because everybody’s needs are very different and unique. You’re always in the process of releasing new coaching because there are so many different needs and variations of needs and every market. Every single person need something unique and original.

Here’s the format:

Subject: I need your help

Body: I am in the process of creating new coaching for you and I want to make sure that it fits. I have a couple questions for you.

1. What is your goal for the next 3 to 6 months?

2. What is your biggest challenge in achieving this goal?

This is my favorite and works really well.

A niche example:

Subject: Quick question

Body: Quick question, what is your goal for the next 3-6 months in martial arts?

or

Body: what do you struggle with most in martial arts?

or

Body: Are you more interested in studio martial arts or defense martial arts?

You can have any question, just make sure it’s a question to get people to respond. You’re not begging them to respond, you’re just asking a question. All of the people that don’t respond are not ready for me are you yet. The people that do respond to this question, they’re going to be ready for something.

If you don’t ask the challenge and goal question the same time, be sure that you ask whomever responds the question they did not answer. For example, if you asked them what their greatest challenge was and they responded, then ask them what their goals are for the next 3 to 6 months.

If you asked the goal question and they responded to you telling you that they wanted to achieve a purple belt, you respond by asking them, “What is the greatest challenge that you’re experiencing in achieving this purple belt in the next six months?”

After they tell you what their challenges are, write them back and asked them a few deep questions about their challenges. Asked them to tell you more about their challenge. This will be different for every challenge. By asking these questions, you can tell how badly they need to work with you.

Starting Online Business

By on December 31, 2016

Starting Online Business is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

Finally, the response to an Starting Online Business can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.

Increase Your Website Traffic With PPC Marketing

By on December 31, 2016

The influence and success of internet has actually been copied by pay per click marketing. Internet has been a constant and permanent part of our daily lives especially the search engines. And so, pay per click has also risen from getting quite popular with all the publicity its been receiving. This is because it is becoming the number one medium of choice by online marketers for their campaigns.

PPC marketing is experiencing the highest of its popularity, therefore the competition to be on the top position for numerous keywords becomes very intense. But the fierce rivalry did not stop the marketers, instead this form of advertising is still the people’s place for marketing.

This pay per click popularity is certainly not by chance. Search engines including Google, Yahoo, and MSN are all having increase in search volume from the number of people that are always using these search engines to look for information, products, and services. Thus, the visibility you will have from your targeted visitors is exceptional and unmatched.

Pay per click marketing won’t have its blown up popularity if it is merely about getting you aimless traffic. If it was, then it would be all pointless and could cost you thousands of dollars. However, PPC marketing is all about focus and assurance that your advertisements will only appear in the searches that are relevant to what you are offering. The key point here is relevance because without it, you could well be on a war with no weapons to protect you.

Apart from getting lots of traffic onto your site, you should also consider that PPC gives your website all the attention it could give. In case you don’t attract many clicks, there is still the opportunity of appearing at the top of the page or to the right side of the search results page. In fact, most of the internet marketers invest in PPC due to its dual purpose. First, the possibility to get a visitor to come to your site. Second, is the chance for that same visitor to see your products or services even if you don’t get that click. This can only mean that you are establishing your web presence as your business grows on the internet.

Obtaining that site traffic is where pay per click marketing truly excels. Basically, write an ad text and bid on keyword terms, and you could instantly get traffic the next minute. You can get them running and live within minutes of setting up your ad campaigns. Also, you can easily edit your ads in real time. Therefore, no time is wasted as it ensures that your ads are always targeted. PPC marketing absolutely represents a unique opportunity for your business on the web.

e-Marketing Basics: Pros and Cons of Hour Targeting

By on December 31, 2016

One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites.

Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.

Hour targeting is especially useful when:

– we already know the online buying habits of our target;

– we want to create an association between our products and a certain time of the day when interest might be higher;

– we try to avoid a certain category of customers that are known to be more active at a certain hour interval;

– we know from previous researches that sites where we are advertising have different categories of visitors, with different interests and behaviour, active at certain hours.

Let us try imagining some examples of justified hour targeting:

– Premium IT products (such as laptops) could probably use a business hours targeting, on the premises that active, working professionals have more buying power. Similarly, off-hours and weekend targeting could be used when promoting basic desktop systems with a lower price to a more younger audience with less buying power and/or buying decision.

– FMCG products might benefit from targeting ads within hour intervals when these products are more likely to be utilized. We would probably want to place ads for coffee on news-delivering web sites during the morning hours; and advertising creams and gels for muscular pains later in the afternoon or evening, when such pains are more likely to occur.

– It is widely known that surfers using a dial-up connexion get online in the evening and at night. Therefore, if we are to promote products or services destined to dial-up users (modems, access cards, offers to switch to a superior connexion) it only makes more business sense to target late hours.

Interesting enough, such hour targeting is not always successful. A media planner might be blinded by the revelation of a cool method to raise efficiency of online campaigns like an adserver, only to realise at a later time that it can be more of a bother. For example, a banner for a banking product placed on a business portal would not need hour targeting, as professionals visiting such portals usually have permanent internet connection whether it is at office, at home, or is using a mobile solution. A regular reader of Financial Times online might opt to access the site in the evening, from the comfort of his home, long after the regular “business hours”, and would be a missed target if we employ hour targeting.

To conclude, hour targeting for online campaigns makes a very powerful and efficient tool, but needs to be performed after carefully assessing surfing and buying behaviours of the visitors on web sites where we advertise.

How To Identify Better Quality Gardening Equipment

By on December 31, 2016

Congratulations! At last you have decided to have a nice garden for your biggest house. Now the big question is how to choose gardening supplies, which are useful for your garden at nominal price but with good quality. Identifying proper gardening supplies is an important thing for a garden lover like you.

Do you know gardening is an art, which requires tender care and deep passion for growing plants? But the part of the art knows how to choose gardening supplies. Just like that of pet care, you pat them on the head, you take them for walks and you talk to them. Your plant also requires same care from you. You should clearly know how to chose the gardening trade tools.

As you care your plants, you can visually see how they grow? It can be both fulfilling and gratifying and also teach how to choose gardening tools is a step towards that goal. You should also know that different kinds of garden require different kinds of garden supplies.

In general most of the these are available in packages, which deals with a particular type of garden. Hence the first and foremost tip on how to select your garden supplies depends mainly on the type of garden you own or envisioned. Some garden requires specialized watering system and not a water sprinkler, and some garden may require held shovel instead of ditch digger. It is also advisable that you don’t spend more money on garden supplies than necessary.

In case if you are going to make a nice garden, you can contact the nearby garden supply store and may ask them to stock your requirement or in some instances gardening supplies can be made by yourself. But it is necessary to know how to choose your required items so they won’t pinch out much from your budget.

Another important indispensable matter to consider is knowing the garden supplies stores that can accommodate your type of garden. There are multiple stores, which are specialized in rooftop gardens, indoor gardens, and all the other kinds of gardens. Even you can easily identify the stores, which offer alternative goods such as ergonomic garden tools, pest control methods, and organic fertilizers.

If you find no time to visit mortar and stone shops of shopping malls to get your required things, you can browse and get your preferred garden supplies through online. Online shopping helps a lot to the gardeners by the way of comparing the prices for better tools. In addition to this, online shopping helps to order your stuff without leaving your homes, and also get to know the latest trends. It is noted that some online shops offer discounts for your supply of tools in their shops. So go visit the online store to get a product at nominal price with esteemed quality.