The objective of affiliate programs is to increase traffic, boost sales. Affiliate marketing is known as a popular marketing practice. In recent times, many affiliate programs came into existence that help web marketers and businesses to sell products or services to potential customers on a commission basis. There are software tools (affiliate marketing and tracking) that help to generate web traffic, get more sales and hence save money. Many affiliate marketing tools are money-saving and offer the users a powerful marketing strategy. The affiliate tracking tools offer the user to track the host’s browser details, IP address. This feature of affiliate tracking is to attract quality customers for business purposes.