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Split Testing Your Facebook Ads – Why It’s A Must

By on February 13, 2018

Split testing is an important aspect of Facebook Ads optimization. However, not all ad objectives support split testing so it’s a bit unfortunate. Maybe in the future Facebook will allow split testing for all of their campaign objectives. If you’re on the fence about using this feature, and whether it’s worth your time and money, read this short article to find out some of its benefits.